The more of your content your audience consumes, the more likely they are to become loyal fans of your work — these people will be more likely to share your articles on social media, return to your website regularly, and, ultimately, convert into paying customers.
However, this raises a bigger question: ‘how do I get users to read more of my content?’
Top quality content is, of course, a big piece of the puzzle, but an easy to navigate website structure is just as important. After reading your article, a visitor will wonder what to do next — do they leave, or should they read more of your content?
I’m guessing you’d prefer the latter, right? Then it’s your job to make it as easy as possible for visitors to do so.
One of the best ways to move people around your website is to include related content links at the bottom of your articles — another great method is internal linking.
Related content links are an ideal way to encourage visitors to remain on your website. In doing so, this will improve your bounce rate, page views, and time on website statistics — all metrics with a positive influence on your website’s SEO performance. It’s also a fantastic way to inject life into some of your older articles, which have been pushed off your front page and no longer receive the traffic they deserve.
Today, I want to introduce you to six of the best WordPress related content plugins, so that you can add the related content function to your WordPress website.
Yet Another Related Posts Plugin (FREE)
With over 3.4 million downloads, the Yet Another Related Post Plugin (YARPP) is one of the most popular related post plugins available.
The plugin allows you to link to posts relevant to the current article, either at the bottom of the post, or in the sidebar. You can also choose between a list and thumbnail view.
Despite the name, the plugin does not just support related “posts” — it works just as well with pages and custom post types, giving you plenty of flexibility.
The algorithm for determining whether a post is related is relatively sophisticated. It takes into consideration the body content, title, tags, and categories assigned to the piece.
Despite its popularity and solid range of features, YARPP is not without its drawbacks. In particular, the plugin is incredibly resource-intensive, putting significant strain on your database through inefficient queries and badly integrated caching.read more...
image courtesy - http://winningwp.com/best-related-post-plugins-for-wordpress/
originally published on - http://winningwp.com/best-related-post-plugins-for-wordpress/
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